The sports betting landscape continues to change as the popularity and availability grow at a rapid rate. Since Daily Fantasy Sports (DFS) burst onto the scene, online access to sports games hit the mainstream and got the attention of sports leagues and organizations.
With the Supreme Court of the United States (SCOTUS) ruling in 2018 that all states could legalize sports betting, activity in the industry accelerated even more. The leaders in DFS, especially DraftKings and FanDuel, have also made the transition to the online sportsbook space.
Instead of ruling that sports betting was legal on a national basis, SCOTUS left it up to the states to decide whether or not to allow it in their jurisdictions. Half the states have approved it in some form, with 20 in full implementation with retail sites, online sportsbooks or both in operation.
Although there has been a great deal of activity over the last three years, the momentum appears to be slowing a bit. The states that were most eager for legalization have acted, while those that haven’t passed legislation are moving more deliberately.
The online sportsbooks offered by the major casino operators and DFS providers use state of the art technology for bettors to view lines and make wagers with a minimum of effort. The user interfaces are clean and have all major sports and betting types available.
Unfortunately for prospective sports bettors in 36 states, online wagering isn’t available. State regulated online betting uses geocoding to locate where the customer is located and only allows access to those within the state’s borders.
That leaves a couple of options for wagering on sports in those states that have yet to implement online sportsbooks. One is to use offshore sites, which use well proven technology and at least give people a chance to place wagers. The downside, and it’s a big one, is that they don’t make it easy to collect winnings because there is nothing regulating them.
There is also inconsistent customer service and funding of account is generally in crypto currency or some other cash equivalent. If a bettor can’t get their money back, there is little or no recourse for them to pursue satisfaction.
The other option is to use local sports betting agents, who have a more personal relationship with their clients and it they don’t pay up, face serious business implications. The advancement of online technology has made it easier for local bookies to provide their clients the same wagering experience as the major corporate sportsbooks. They just have to figure out how to get a bookie, which a local sports betting agent should be able to simplify.
By using a Pay Per Head (PPH) service, independent bookies can personalize their own websites and give clients wagering access 24 hours a day and seven days a week. The best feature is that it doesn’t require any upfront investment by the bookie, just a weekly fee per client that makes a wager on the platform.
The PPH sportsbook uses the same online technology as Caesar’s/William Hill, Bet MGM, PointsBet, DraftKings, FanDuel and others. Clients can bet on the NFL, NBA, Major League Baseball, NHL, soccer, college sports, MMA/UFC, golf, tennis and other major sports. It makes it easy for a bookie to develop and grow a year around wagering business.
They can wager on futures, spreads, money lines, over/under, parlays and proposition bets. Live in game betting on mobile devices is also possible, depending on the appetite for risk of the bookie. A great site for more information on PPH services and how to get a bookie, as well as how to sign up for a free trial is www.RealBookies.com